A few days ago, "Several Measures on Supporting the High-quality Development of the "China White Dehua Porcelain" Industry" was released to further promote the strong design and brand creation of the ceramic industry in Dehua County, accelerate the improvement of industrial development, and stimulate new momentum for high-quality development. At the same time, Dehua County uses culture to empower the innovation and development of the ceramic industry through the implementation of the Dehua White Porcelain brand promotion plan.

Combining traditional culture to enrich the connotation of porcelain rabbits

As the new year is approaching, more and more ceramic enterprises in Dehua County are launching zodiac porcelains to seize the Year of the Rabbit cultural and creative market; products that incorporate cultural and creative design concepts have further shaped their brands and enhanced their market competitiveness.

Dehua Shunmei Group launched the gift box of "Rabbit Comes Good Luck·Fu Rabbit Auspiciousness", which contains two ceramic works of art, "Tu Bao" and "Tu Dun". "Tubao" is wearing a Chinese red lucky cloak and holding a red lucky bag in his arms, implying sending blessings to thousands of families; "Tudun" incarnates the image of a modern astronaut, paying tribute to the flourishing development of China's aerospace industry and the thousand-year space dream. this.

"When designing this product, we deeply combined the ceramic culture with the Chinese zodiac culture and blessing culture. You can see the word blessing on the body and hands of the pair of rabbits. We hope that the work will reflect more diverse, colorful and colorful The 'blessing' culture." said Zheng Pengfei, general manager of Shunmei Group.

Among the many cultural and creative products of the zodiac rabbit porcelain, the works of Peng Chengxiong, a master of ceramic art in Fujian Province, are quite distinctive. He perfectly integrated the Chinese zodiac culture, ceramic culture and Chinese character culture, and designed a "Chinese Rabbit Zun" in the shape of Chinese characters. At the same time, he also uses porcelain carving skills to express the two-dimensional lines and structures in a three-dimensional form, better showing the overall smooth, round and full visual effect, and presenting a kind of fun similar to pictographs in terms of shape Sense, let the viewer have unlimited imagination.

Focusing on characteristics and close to life Zodiac porcelain "plays" new tricks

In addition to combining with traditional culture, many masters in Dehua have also drawn inspiration from some well-known images for the Year of the Rabbit zodiac porcelain created by many masters. In Yunyu Porcelain House, there are three unique artworks of rabbits. They wear flower skirts and show different poses like girls. Among them, the shape of rabbits in blue flower skirts is inspired by the famous Hollywood movie star Marilyn Monroe. Classic shape.

Lin Siqin, a master of Fujian ceramic art, drew inspiration from one of the most representative intangible cultural heritages in Beijing, the Rabbit Lord, and the statue of "Emperor Wenchang" by Ming Dynasty porcelain sage He Chaozong, and created the "Rabbit Lord" art collection porcelain, limited to 99 pieces. "The Lord Rabbit and the Emperor Wenchang seem to have nothing to do with each other, but in the folk, they both have similar legends - exorcising the plague." Lin Siqin said.

It is understood that in the past, most of the zodiac porcelain created by designers were mainly ornaments. This year, Dehua's Year of the Rabbit zodiac porcelain has new features such as daily use, and many daily necessities series have appeared.

In daily necessities, rabbit elements are often combined with tea sets and tableware. Zheng Yansheng of Quanzhou Shunmei Group took a different approach and applied rabbit elements to the design of ceramic incense sticks. "The shape of this incense stick is mainly taken from the ancient Chinese mythology "Shan Hai Jing", which is an ancient mythical animal armadillo that resembles a rabbit. It is cute and life-like. It looks very trendy and is very popular among young people." Zheng Yansheng said .

Strong design and brand creation boost industrial development

On December 22, the "Dehua 'Master IP+' Upgrading and Renewal Launching Ceremony and Rabbit Year New Product Docking Ceremony" hosted by Dehua County Ceramics Office and Dehua County Industry and Information Business Bureau will be held in Dehua, and will be released at that time Master Porcelain Rabbit Zodiac New Products, Dehua Porcelain Rabbit Zodiac Exhibition.

Zhang Zixun, executive director of the Dehua Ceramic Industry Innovation and Development Research Institute, introduced that since this year, the research institute has been continuously exploring ways to improve the R&D and design capabilities of Dehua ceramic products, and continue to empower the artistic value and brand value of Dehua ceramics. "We hope that through this event, more people will know that Dehua ceramics are diverse and malleable. In addition to having strong production capacity, they also have strong design capabilities. Just a rabbit element can be seen in Dehua. There are hundreds of different creative products.” Zhang Zixun introduced that so far, more than 200 creations of the zodiac rabbit have been collected from more than 30 companies and more than 40 masters.

In recent years, by strengthening the top-level design of brand promotion, improving the level of industrial design, and promoting product design innovation, Dehua is focusing on shaping the "four-in-one" brand system and focusing on launching the "Dehua White Porcelain" brand. At the same time, through the construction of multiple industrial parks, it guides enterprises from "going it alone" to "full-chain collaboration"; establishes four major scientific and technological innovation platforms such as the Ceramic Industry Innovation and Development Research Institute to enhance the innovation capabilities of the entire chain. In the past five years, Dehua has introduced a total of 234 ceramic upstream and downstream industrial projects, constantly stimulating the vitality of industrial development.

At present, Dehua has more than 4,000 ceramic enterprises, employing more than 100,000 people, and 70% of its ceramic products are exported to more than 190 countries and regions. In November this year, Fujian Provincial Department of Industry and Information Technology and other seven departments issued ten measures to promote fashionable products, high-end brands, digital manufacturing, green production, and technological innovation around new products, new equipment, new materials, new technologies, and new processes Standardization and resource intensification promote the high-quality development of the "China Bai Dehua Porcelain" industry.